Food Fair January 2, 2019
 
Hard Rock Cafe Joins the Dinova Marketplace
Atlanta  – Dinova, Inc., the only marketplace exclusively focused on connecting business diners to restaurants nationwide, announced today that Hard Rock Cafe is the latest national brand to join its network.
“It is a thrill to add such an iconic and internationally recognized brand to our ever-evolving business dining marketplace,” said Alison Galik, president of Dinova. “At a time when travel managers are shaping policy to cater more toward traveler experience, we are always working to enhance our brand offering with memorable and unique restaurants which makes it the perfect time to partner with Hard Rock Cafe.”
Hard Rock Cafe is truly a global phenomenon with 183 cafes that are visited by more than 79 million guests each year. In addition to the world-famous memorabilia that adorns its walls, Hard Rock Cafe offers collectible merchandise in its Rock Shop retail stores. There is something for everyone to enjoy on Hard Rock’s menu as each cafe offers Legendary Burgers, lighter fare such as salads and vegetarian options, and Hard Rock Cafe’s award-winning drinks menu.
“Our partnership with Dinova gives us the opportunity to further reach global business travelers seeking a one-of-a-kind dining experience and a commitment to satisfying consumers ever-changing palate,” said Jim Rogers, Vice President of Cafe Marketing for Hard Rock International. “Dinova’s expansive marketplace, combined with Hard Rock’s vast number of cafe locations in some of the world’s top business destinations, enables the Hard Rock brand to meet and exceed the needs of corporate professionals.”
Dinova continues to add new and exciting restaurant concepts to its now more than 16,000 locations nationwide. Adding Hard Rock Cafe to the marketplace is just another indicator of the substantial growth Dinova has achieved in 2018.
Department of Defense Selects Dinova as Preferred Dining Program
Atlanta (October 09, 2018) – Dinova, Inc., a uniquely business dining-focused marketplace, has been awarded the preferred dining program contract for the Department of Defense (DoD). This contract is part of a larger effort by the Department to grow usage of the DoD travel card to increase rebates earned and improve visibility into travel spend.
Dinova’s program, which is focused on connecting diners with business grade restaurants, will launch this fall under the name DoD Dine Smart, and will apply to the DoD’s two million active duty military, reserve and civilian personnel on official travel. Of the DoD’s annual $9 billion official travel spend, TDY (Temporary Duty) travel comprises roughly 70 percent of all department travel vouchers. Whenever personnel on official travel use their government travel charge card to dine at any of the more than 16,000 restaurant locations participating in the Dinova marketplace, the DoD will earn a rebate. Those rebates will be reinvested to extend the DoD’s travel budgets. Additionally, starting in 2019, DoD travelers will be eligible to earn their own dining rewards on those same official travel meals through the myDinova Rewards program.
“When it comes to business travel stress, having a satisfying meal while you’re exploring a new city really goes a long way toward balancing the hassle – we believe this is true no matter who you work for,” said Alison Galik, president of Dinova. “Today, we’re thrilled that the Department of Defense has joined the growing number of employers who are recognizing the impact of dining on traveler satisfaction, and, ultimately, organizational health overall. DoD DineSmart offers this government agency a way to save money while supporting their travelers’ well-being, all of which falls right in line with Dinova’s ‘nourishing connections’ approach to business.”
The DoD manages the national security and military defense for the United States of America, both at home and abroad. With more than three million employees worldwide, the DoD operates in every time zone and in every climate and has a wide range of dining needs.
Dinova’s enterprise and government accounts consist of 320+ organizations across the nation that send business dining employees to its more than 16,000 restaurant partner locations. The award of the DoD preferred dining program bid is another substantial milestone in the company’s overall growth for the year.
New Research Identifies Business Travel Dining Trends
Alexandria, VA (August 7, 2018) – Clear generational differences exist when it comes to business traveler dining, payment and expensing options, according to new research released today by the Global Business Travel Association (GBTA), in partnership with Dinova, Inc. According to first-of-its-kind research that delves into the psyche of the business diner, Millennials are more likely to dine on-the-go, while Boomers are most likely to wine and dine clients and Gen Xers typically dine in a group with colleagues.
Contrary to popular views that Millennials are often entitled or difficult employees, they are much more likely to have reservations about ordering extras such as room service (66 percent) or coffee and snacks (70 percent) while traveling as opposed to their Gen X or Boomer colleagues – even when their travel policy permits it.
When asked what diners can expense in their travel policies, 71 percent of respondents said client meals, 56 percent said group meals and 46 percent said alcoholic beverages. Additionally, 72 percent said they pay for meals with a corporate credit card.
“A one-size-fits-all approach often isn’t the answer when it comes to crafting travel policy,” said Jessica Collison, GBTA research director. “The research reveals that clear generational differences exist when it comes to preferences around dining out while traveling for work. For travel buyers considering a preferred dining program, it’s important to make sure the program you choose meets the needs of all of your travelers.”
“The research findings really highlight the significance of understanding the spectrum of travelers within an organization,” said Alison Galik, president of Dinova. “Travel managers are serving multiple generational groups, each with their own preferences. The more they can dial in on what makes for a good travel experience, on the opportunities for reducing employee stress and increasing job satisfaction – and then cater to and engage their travelers in those areas – the more effective their overall program will be. We believe dining is an area that absolutely fills this bill. Cultivating a successful preferred dining program can both serve a broad range of needs and help create an unforgettable travel experience.”
Technology & Dining
In today’s world, technology has become an essential part of how employees of all ages travel, but as digital natives, Millennials especially embrace technology and not surprisingly, are more willing to use the tools and technology made available to them through their travel programs. The research found that 63 percent of business travelers research where to dine prior to leaving for their trip. When broken out generationally, Millennials are much more likely to use Uber Eats while Boomers prefer to search for the best-reviewed restaurants in the area and use Yelp. In fact, 63 percent of business travelers have dining related apps on their mobile phone. In the last year they used their device to search for local places to eat (54 percent), to make a reservation (47 percent) and to search social media for information about a restaurant (33 percent).
Healthy Eating
Eating healthy on the road has become front and center for business travelers, which is why the vast majority (77 percent) of business travelers consider it to be important when traveling. Additionally, 64 percent prefer healthier menu options and 43 percent want to see published nutritional facts. When ranking factors for choosing a restaurant on the road, three in 10 Millennials rank the nutritional value of the meal in their top two reasons.
Where Are Business Travelers Dining?
Dining is always on the mind of the road warrior, and the type of dining they do depends on the trip. The study found that in total, 64 percent of business travelers take their money to upscale casual restaurants, followed by fast casual (52 percent), fast food (34 percent) and finally, fine dining (29 percent).
Preferred Dining Programs
Similar to how companies have preferred airline, hotel or car rental vendors, a preferred dining program provides a list of policy approved restaurants for dining on official company business. Nearly 4 in 10 (38 percent) business travelers say their companies have a preferred dining program and a similar share (37 percent) are interested in having one.
Additionally, 74 percent say they would be more motivated to use a preferred program if they earned rewards. Interestingly, 75 percent of Millennials would be more likely to become a member if rewards points could be redeemed toward their favorite charity, compared to 61 percent of Gen Xers and 42 percent of Baby Boomers.
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